ARCHIVE INTERVIEW WITH DAVID BRADY ON ‘LATELY’ 2021
By Heather Jeffery
Lion and Unicorn is the theatre with the strap line 'BE WHO YOU WANT TO BE'. This is no empty phrase. There is a genuine belief that all things are possible and dreams do come true. David Brady is one of those people who is passionate about making it happen.
When I arrive, David is seated at a table in the pub, headphones on, but he immediately spots me and starts chatting about our wonderful reviewers (at London Pub Theatres Magazine). “They really give a lot to the process” he says.
David is very supportive, and he likes nothing better than to give actors (and companies) opportunities. In his last production, the award nominated AAAAA (FIVEA) Proforca came up with the genius idea of giving graduates their first credit. The ‘no two shows are the same’s concept of AAAAA directly feeds into this idea. He’s achieving something similar with LATELY, as this two handers will be played by two alternating casts albeit with more experienced actors. It’s also giving audiences the opportunity to see the second cast if they so desire.
His work to date has always had music at its heart. The titles of the shows come from songs: LATELY is inspired by a song written by Matt Cardle. The song itself is about things not coming together and this has echoes in the play. “There’s a real sense of people not being able to find what they’re looking for” says David. “The play is set in a seaside town” he explains. “Cal and Alf (Callum and Alison) form a friendship, a relationship … (nobody knows what it is), it’s shown from two different perspectives, six weeks apart.” No spoilers here.
Personally, David is a great listener on Spotify, and he likes music with a “lyrical quality inspired by the soundtrack of our lives.” He explains that “signature pieces are used to inspire the writing and they also influence the structure”. Music is the driving force behind all the plays produced by Proforca Theatre Company. “Wires by Athlete features prominently in AAAAA (for example)” he says. “It helps us to create work which flows well.”
He’s always got headphones on listening to one of his playlists which helps him with his creative choices. “I have not a musical bone in my body” admits David “but I took guitar lessons for 2 years as kid.” As a child of the late 90s and early noughties, he listens to a lot of pop music. “The plays have the structure of a pop song with verses and choruses” he explains “they follow the same formula, and we build up to the show like writing a song, with the finished act being like the performance at a concert.” He admits being influenced by the creativity and imagery of music videos which feed into the aesthetic and storytelling of the show. “It’s a heightened reality” he explains “a strong concept which lends itself to theatre making.” He has a real appreciation of the artform and believes that visual imagery is a major part of creating a show which is often underrated.
The theme of flawed humans searching for a purpose in LATELY is a recurring one for David. It’s the same theme they explored in their production of FEEL (in 2018). Whereas FEEL is about the London millennial urban experience of love, LATELY is set in a run-down seaside town. “Cal is determined to stay, Alf to run away at any cost” says David.
Whereas FEEL was written to Moby’s play album, LATELY was inspired by albums from David Gray and Melanie C’s ‘The Sea’. LATELY has a much more defined indie vibe which allows him “to play and have fun changing the character dynamic, the set, the warmth and the cold.” LATELY doesn’t have one specific format, it’s told in different ways, “mashed together” using monologues and interrupted dialogues. He likes to “play around with formats”.
The black box setting of the show also allows more freedom, “with no set to fall over.” He says it’s “the best decision I ever made not putting in an expansive set, just let the theatre space tell the story for you.” He’s been pushing sets back further and further which allows him to be more creative. “The set was blown out completely for AAAAA (FIVEA), with chalk all over the walls instead” he says proudly.
He is working with movement director, Lucy Glassbrook, whose recent work with Coventry City of Culture and “clear point of view brings a new dynamic to the rehearsal room”. He’ll also be working with Associate director Jess Barton later in the process. She has a different take on the work, with a more forensic and detailed eye “which will really add something to the final performance of the show”.
At the same time David continues with his work as Artistic Director of Lion & Unicorn Theatre. Giving opportunities for many fledgling companies and artists. “I stand at the door of theatre, hold the door open and see who walks through it” he says. “We will have a conversation about the work they want to make.” It might not always be the right fit for them, but he likes they try new things and “take a bit of a risk”.
“We try to eliminate some of the complexity around programming” he explains. “It’s difficult if you can’t prove you’ve had a three-week run or got the resources in place at the outset. Theatre companies have a lot of hoops to jump through. We’ve taken a lot of that out. We’re looking for theatre makers who have a strong idea of how to execute their work and we will work together and get that done.” With very competitive programming arrangements there is less risk for the companies, but he’ll also help to find resources and funding where needed.
He is delighted that the “engine of theatre has started moving again, we’re doing more things now we’re not stuck at home.” He is concerned about some who are “marginalised by the government as though they don’t have any value and theatre is the place where those debates are going to be held.” The possibilities are endless from “escapist stories” to stories about the human condition. David is pleased that after being “locked away” we can emerge and start telling these stories once again.
True to his nature David cannot resist ending with a “thank you” to all of those who have supported the theatre through the pandemic. Phil Daley (General Manager at the pub) is a “valued partner”, and David is also very grateful to Young’s Brewery who supported the theatre. “We were well taken care of” he explains. His final “thank you” goes to London Pub Theatres and our reviewers “who really do provide a good constructive creative voice”.
The Lion & Unicorn are very proud to have offered a home to many successful plays made largely in a black box theatre (with little or no set). With his unique take on making theatre, his own play LATELY promises to be a fantastic addition to the cannon of work created by Proforca Theatre Company.
Heather Jeffery is Editor of London Pub Theatres Magazine / Published 26 August 2021
“Whoever you are, and wherever you come from, the Lion & Unicorn Theatre can be the place where you can be who you want to be.”
Interview with Artistic Director David Brady
Lion & Unicorn Theatre relaunched on March 12th, 2019 under new management led by David Brady, Artistic Director of Proforca Theatre Company. Meeting David for the first time in the convivial surroundings of the Lion and Unicorn pub, he is rather easy to spot. He’s the one with beaming face, pleasant and open manner, clearly eager to talk about this new venture.
“Last March we performed FEEL here” he explains and kindly remembers that we gave it a great review. This show stormed the theatre with its London themed love stories with bite. Not surprisingly, the pub manager remembered the stir it caused and invited the company back to run the theatre. David explains the full story:
“We had a great run with FEEL and FEEL MORE in March and then in November we got a call from the pub to come in and chat to them. I thought at the time they might want us to organise an event or help out but actually it was to offer us the opportunity to take over. I thought about it for about half a second before we said yes …”
The aim is to put Lion and Unicorn Theatre on the map and make it a “destination” fringe theatre venue. Proforca Theatre Company has taken tenancy from Young’s Brewery so that he has full artistic control. His response? “It’s simultaneously both brilliant and amazing opportunity but also a massive challenge”.
Unlike in its previous incarnations where the theatre was operated as a venue for hire, Proforca plan to run the venue as a programmed theatre space with a much greater eye for the detail and a more hands on approach. “The pub have been brilliant", says David "Phil Daley and his team are really great to work with, and we want to repay the trust they’ve given us through the honour of being able to manage the venue.”
David has a clear vision that he wants to take some of the boundaries away. “We want to make sure we have a really wide and diverse programming of brave new work" says David. "We’re giving a platform to new, young and emerging theatre makers. We want to create a really brilliant and supportive home for fringe theatre makers whoever they are and wherever they come from.”
This leads on nicely to a discussion of the theatre’s new strap line, ‘Be who you want to be’. David says that it’s all about allowing theatre makers to have their own identity and for that to be respected regardless of where they have come from. The emphasis is on creating brave new theatre adventures for the widest possible audiences.
“We’re a development lab for theatre makers who want to retain their identity. We don’t want to tell them who to be, but we want to help them on the next stage of their journey”. It’s this which David believes will bring in new audiences and allow different voices to be heard. Putting this theory into action, the theatre has already taken on two Associate Companies. BOXLESS THEATRE is a platform for under-represented artists fusing original new writing with physical theatre and FIGHT OR FLIGHT PRODUCTIONS like to question and play, battling convention through revisiting traditional tales or tackling original work. “Both Boxless and Fight or Flight have been integral to our journey, and it’s so brilliant to work with two companies that share our vision of what great fringe theatre can be" says David.
In addition, the theatre has also announced Associate Artists who will join The Lion & Unicorn Theatre for their inaugural year. Hannah Bates, Marcus Bernard, and Jack Albert Cook will work closely on a writer engagement programme as well as contributing work of their own, and Lauren Gauge rounds out the team as Advisory Director. For anyone keen to be part of this in future years the advice is to get to know the venue. “We really want to make the theatre and the pub a lively and thriving hub for creatives" says David, "so we really hope London’s brilliant theatre makers will join us for a cup of tea, revisit the venue, and see what we can do for them.”
David is particularly keen on rewarding companies and individuals who have supported Proforca on its journey. One of the great things about the new venue is being able to make such gestures as offering low cost rehearsal space or mentoring and other practical support because David wants to give back to the theatre community. “We can all continue to grow and develop together by supporting each other, and we can be a real enabler of that process”, says David.
David sees West End prices as a real problem. “Top end tickets for the West End are 150 quid and every aspect of your experience is stage managed. I think there’s less room for imagination. I’ve seen Les Misérables 5 or 6 times, but it’s the same experience every time. In fringe everything that you see is powered by the people that make the work and their ability to tell great stories with limited resources. It’s the power of performance that makes it so compelling.”
He also believes that as an audience member you generate half of the experience yourself. He refers to Proforca’s production of FEEL in which the stage design is quite simply set to allow audiences and performers to use their imaginations and allow the story to shine through. He’s conscious that in these times of polarised negativity, the political situation and austerity, the fringe uses economy to transport people. “It’s actually the engine that fuels your imagination and the audiences come with you on the journey”.
Speaking of FEEL, David explains where it all began for him. After the first director pulled out of Proforca’s inaugural show to move overseas, David stepped in. Known to be a risky decision, it was more about getting the job done at the time but theatre was something David wanted to do. “Finding something creative was something for me to have. I loved the idea of writing. I’d go to the Bush Theatre on Saturday afternoons, and felt jealous of creatives doing brilliant stuff. So, I thought I’m going to have to put money where my mouth is, do something with the intention of it getting made or it will never happen.”
Lucky for David he had brilliant people on board who bought into what he was doing. “We always want to tell real human stories, honestly and in an optimistic way. A lot of our stories are drawn from the actors and creatives we work with and the brilliant people we have round us in London."
“Taking over the theatre is going to be a fantastic adventure, and we hope that everyone will come along with us for the trip of a lifetime. There’s lots of energy and excitement. Everywhere we go there are passionate, brilliant people wanting to give to others through their creativity. It’s infectious - you can’t help but be swept up by people doing brilliant things.”
We have come full circle to the theatre’s strap line and David’s feelings about London: “It’s that old story of coming to London to find yourself, isn’t it? London is truly that place of opportunity. It’s so competitive, unforgiving, and so fast, but it’s also so, so brilliant. It’s the one place in the world where you can be what you want to be.”
David Brady was chatting with Heather Jeffery, Editor of London Pub Theatres Magazine
@April 2019 London Pub Theatres Magazine Ltd
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